[Reading] Bill Moggridge: Expressing Experiences in Design

A good design involves considering the experience of interaction. Moggridge discusses about how the experience of using a digital system should be part of the design consideration. He puts down 12 case studies in the paper, which are about “expressing experiences in design that IDEO has been invovled in”.

Reference:

Expressing Experiences in Design, Bill Moggridge(1999)